How to create a great headline
marketing consultant, sophia floros, marketing, seo specialist, marketing coordinator, marketing manager, marketing melbourne
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How to create a great headline

How to create a great headline

WHO ELSE WANTS [BLANK]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works well for other subject matter.

  • Who Else Wants a Great WordPress Theme?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun and Less Stress When on Vacation?

THE SECRET OF [BLANK]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Successful Podcasting
  • The Secret of Protecting Your Assets in Litigation
  • The Secret of Getting Your Home Loan Approved

HERE IS A METHOD THAT IS HELPING [BLANK] TO [BLANK]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

  • Here is a Method That is Helping Homeowners Save Hundreds on Insurance
  • Here is a Method That is Helping Children Learn to Read Sooner
  • Here is a Method That is Helping Bloggers Write Better Post Titles

LITTLE KNOWN WAYS TO [BLANK]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.

  • Little Known Ways to Save on Your Heating Bill
  • Little Known Ways to Hack Google’s Gmail
  • Little Known Ways to Lose Weight Quickly and Safely

GET RID OF [PROBLEM] ONCE AND FOR ALL

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Lame Mullet Hairdo Once and For All

HERE’S A QUICK WAY TO [SOLVE A PROBLEM]

People love quick and easy when it comes to solving a nagging problem.

  • Here’s a Quick Way to Get Over a Cold
  • Here’s a Quick Way to Potty Train Your Little One
  • Here’s a Quick Way to Backup Your Hard Drive

NOW YOU CAN HAVE [SOMETHING DESIRABLE] [GREAT CIRCUMSTANCE]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Sexy Singles Online Without Spending a Cent
  • Now You Can Own a Cool Mac and Still Run Windows

[DO SOMETHING] LIKE [WORLD-CLASS EXAMPLE]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Speak Spanish Like a Diplomat
  • Party Like Paris Hilton
  • Blog Like an A-Lister

HAVE A [OR] BUILD A [BLANK] YOU CAN BE PROUD OF

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Build a Body You Can Be Proud Of
  • Have a Smile You Can Be Proud Of
  • Build a Blog Network You Can Be Proud Of

WHAT EVERYBODY OUGHT TO KNOW ABOUT [BLANK]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About ASP
  • What Everybody Ought to Know About Adjustable Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines
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